I buy a lot of wine. A LOT. At the more affordable end of the spectrum, the LCBO tends to beat the SAQ in pricing so I do some shopping there whenever possible. But as I live in Montréal, the majority of my wine is bought at the SAQ. Also, they have a far superior range of French wines (surprise, surprise). So I was very much looking forward to the launch of the SAQ’s new loyality card “Inspire”. Visions of huge cost savings danced in my head. And then, finally, the big day came! I could sign up for my card. I raced to the SAQ website where a big INSPIRE banner ad informed me that “it would be crazy to miss out”. They didn’t have to tell me twice. I am not crazy! So I clicked on the link to find out that I will get a…wait for it…1$ rebate every time I spend 200$. Wow.
Here is the deal as I have understood it: for every 1$ spent, the SAQ awards you 5 points. Once you have accumulated 1000 points, you get a 1$ credit on your card. Granted, this is just the regular, every day deal and does not account for promotions whereby, for limited periods, you can get double points or more if you purchase certain, specified items. A glass half full, we-have-no-other-choice-but-to-shop-at-the-SAQ-so-just-need-to-take-what-we-can-get, type of person would surely tell me to stop complaining. Until now there wasn’t any sort of reward system for spending lots of dough at the liquor store. Comparatively, this is not bad.
So, while I am a little disappointed, I will acquiesce for now and hope that the “Inspire” program does finally live up to its promise. And, to be fair, the cost savings aspect is only one part of the overall concept. Using your card at purchase will allow the SAQ to catalogue your buying patterns and offer you personalized wine suggestions. They also plan to offer contests, events, workshops and all sorts of other fun stuff. I suppose, if I were a gracious sort of person, I would say that this sounds alright. But my stubborn side still thinks that 200$ for a 1$ discount seems a little uninspiring.